Avatar 2 Won’t Have Trouble Drawing People Back After 13-Year Gap, Exec Says

20th Century Studios boss Steve Asbell has commented on the highly anticipated Avatar sequel, which will finally hit theaters this December after a 13-year hiatus. Speaking with Hollywood ReporterAsbell said the film would “amaze people.”

He added: “You are not prepared for what [director James Cameron] is being done.”

As for the long hiatus between sequels – after all, the original Avatar was released in 2009 – Asbell said it doesn’t bother him, partly because Disney’s marketing machine is so powerful.

“I can tell you that there is no better marketing tool in this business than what Disney has. They will do an incredible job of rekindling that passion for the original film,” Asbell said.

The executive director also mentioned that Avatar 2 is not just a sequel – it is part of an ongoing saga that will subsequently continue with several additional sequels.

“It will be exciting on its own, but it will also be extremely exciting to get back to these characters and see how they have evolved. It’s not so much that Avatar was a really big movie, but how much Avatar was a really big cultural moment. For spectators. I don’t think it will be difficult to convince people to come back,” Isbell said.

The CEO also stressed that Avatar 2 would not be detained. According to him, it comes out on December 22, and from that date, it will not change.

The sequel sees the return of the original cast, including Sam Worthington, Zoe Saldana, and Sigourney Weaver, as well as new cast members such as Kate Winslet and more.

In addition to Avatar 2, Ubisoft is releasing its new Avatar video game, Frontiers of Pandora, later this year. The developers of The Division are working on this.

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