Famous hip-hop artist and electric salad fan Snoop Dogg is now a member of Faze Clan. “Digital lifestyle and media platform based on gaming and youth culture” announced today that Faze Snoop. As he is now officially known (at least in the context of the clan business), will join the Board of Directors of Faze Clan. After the company would later go public. this year, and will also “co-create content, participate in key business initiatives, and launch branded products” as a member of the list.
“The organic relationship between Faze and Snoop has been building for many years, so we are thrilled to officially welcome Faze Snoop into the family,” said Kai Henry, Chief Strategy Officer of Faze Clan. “As the first internet kid and first generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming. Today, Snoop is a prominent voice in the emerging Web3 community. And we have exciting plans to co-create in a metaverse that drives new interactions for both of our fan bases.”
Joined @FaZeClan. 🔥💫👊🏿 pic.twitter.com/jQWWpsHO5LMarch 7, 2022
Snoop’s gaming credibility is definitely well established. He made a big impression on Terry Crews during an EA Battlefield 1 livestream in 2016, launched his own esports league and streams on Twitch to play and chat. But despite this, Snoop came to Faze for the same reason that most aging pop culture icons are into something new: his child talked him into it.
“Young people identify with their brand, and my son Cordell knew that. Which is why he brought us together,” Snoop said.
“When I watched what FaZe Clan was doing in the gaming realm, I knew there was a natural connection to what my father was doing,” said Cordell Broadus, the aforementioned son, who is also a creative consultant on something called Channel 21. When I look at these two brands. I am inspired by the synergy they can create, which is why I brought them together in this partnership. I can’t wait for the world to see what we’re about to do.”
There are several other people on the Faze roster who are not professional players, including NFL star Kyler “FaZe K1” Murray, LeBron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat”, and Offset, also known as “FaZe Offset”. They’re not going to win The International, but they “represent FaZe Clan in the gaming community. And in the converging media and entertainment industries”, which I think is a pretty lucrative business in itself.
Officially officially. Welcome to the family, @SnoopDogg. pic.twitter.com/9sI3yrhBQKMarch 7, 2022
But her focus on “lifestyle” has placed the group at the center of a number of controversies in recent years. In 2019, Fortnite streamer Turner “Tfue” Tenney sued the clan over its “arbitrary and predatory” contracts. And Jarvis “Faze Jarvis” Hattri was permanently banned from Fortnite for using an aimbot. In 2020, the parents of a six-year-old gamer came up with a Call of Duty. Warzone ban story to help their child earn a spot on Faze’s roster – something Faze seemed to actively encourage despite the child being, you know, six. years.
Despite these issues and a more recent cryptocurrency scam that saw several members suspended and one completely released. The October 2021 announcement of a SPAC deal that will take Faze Clan public later this year rated the company at an amazing 1 billion dollars. With that kind of money on the table. You can see why Snoop is sorry Faze Snoop– I would like to participate.